{"id":23926,"date":"2024-02-20T14:54:26","date_gmt":"2024-02-20T13:54:26","guid":{"rendered":"https:\/\/www.plus-de-bulles.com\/blog\/?p=23926"},"modified":"2024-03-12T16:58:29","modified_gmt":"2024-03-12T15:58:29","slug":"la-bouteille-comme-signe-distinctif","status":"publish","type":"post","link":"https:\/\/www.plus-de-bulles.com\/blog\/la-bouteille-comme-signe-distinctif\/","title":{"rendered":"La bouteille comme signe distinctif"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.23&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-40px||-30px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.23&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span>Pas facile de se distinguer dans un lin\u00e9aire sur lequel plusieurs dizaines, voire plusieurs centaines de r\u00e9f\u00e9rences se c\u00f4toient. Alors pour se distinguer certaines maisons ont opt\u00e9 pour une bouteille diff\u00e9rente de la traditionnelle bouteille champenoise. Un choix courant pour les cuv\u00e9es prestige, les champagnes haut de gamme comme le <a href=\"https:\/\/www.plus-de-bulles.com\/fr\/104-champagne-laurent-perrier\/grand-siecle\">Grand Si\u00e8cle Laurent-Perrier<\/a> ou le Clos Saint Hilaire <a href=\"https:\/\/www.plus-de-bulles.com\/fr\/91-champagne-billecart-salmon\">Billecart-Salmon<\/a>, mais encore rare pour les simples Brut. <\/span><\/p>\n<p><span>Un choix qui n\u2019est pas sans cons\u00e9quence pour la maison de champagne car toute la chaine d\u2019habillage et de transport est calibr\u00e9e pour les bouteilles champenoises standards. Il faut donc adapter chaine d\u2019embouteillage, cartons, emballages, \u00e9tuis et coffrets.. Mais le r\u00e9sultat est \u00e0 la hauteur des investissements. <\/span><\/p>\n<p><span>On connait le succ\u00e8s de la maison de champagne <a href=\"https:\/\/www.plus-de-bulles.com\/fr\/80-champagne-ruinart\">Ruinart<\/a> , dont les bouteilles sont tr\u00e8s distinctives, un crit\u00e8re certes subjectif et qui ne modifie en rien la qualit\u00e9 du champagne, mais qui permet d\u2019ancrer la marque dans l\u2019esprit des consommateurs, qui s\u2019en souviendront plus facilement lors d\u2019un prochain achat. <\/span><\/p>\n<p><span>Dans la m\u00eame lign\u00e9e, la maison <a href=\"https:\/\/www.plus-de-bulles.com\/fr\/87-champagne-gosset\">Gosset<\/a> utilise des bouteilles \u00e0 la forme dite Antique, des bouteilles l\u00e0 encore uniques sur le march\u00e9, et qui concourent \u00e0 positionner la marque dans le haut de gamme et dans l\u2019esprit. <\/span><\/p>\n<p><span>Enfin plus r\u00e9cemment c\u2019est la maison <a href=\"https:\/\/www.plus-de-bulles.com\/fr\/82-champagne-deutz\">Deutz<\/a> qui a franchi le cap avec \u00e0 la clef, m\u2019a t-on souffl\u00e9, une tr\u00e8s sensible hausse des ventes. <\/span><\/p>\n<p><span>Je ne serai d\u2019ailleurs pas \u00e9tonn\u00e9 que d\u2019autres maisons emboitent le pas des pr\u00e9curseurs !<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pas facile de se distinguer dans un lin\u00e9aire sur lequel plusieurs dizaines, voire plusieurs centaines de r\u00e9f\u00e9rences se c\u00f4toient. Alors pour se distinguer certaines maisons ont opt\u00e9 pour une bouteille diff\u00e9rente de la traditionnelle bouteille champenoise. Un choix courant pour les cuv\u00e9es prestige, les champagnes haut de gamme comme le Grand Si\u00e8cle Laurent-Perrier ou le [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La bouteille comme signe distinctif<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment la bouteille devient un signe distinctif pour les marques de champagne. 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